Independent product studio · İstanbul / Worldwide
Senior product direction, engineering and release-grade proof for founders and teams facing a difficult build or stalled launch.
01 / Selected work
Real product screens, working systems and the evidence behind them. Sensitive operational data is redacted; the evidence boundary is explicit.
01 / Social game · Native iOS
A fast global choice game became a working product, backend and launch system.
Product direction, native interaction design, aggregate result logic, privacy boundaries, a production API, sharing and App Store presentation were handled as one connected loop.
02 / Personal evidence · Native iOS
Personal health signals, turned into experiments without manufacturing certainty.
A privacy-first evidence engine, native product system and device QA workflow translate Apple Health signals into prospective sleep experiments while keeping scientific authority out of the interface.
03 / Local intelligence · Native iOS
Ctrl+F for the camera roll—screenshots and spoken moments included.
On-device OCR, speech indexing, Turkish-aware ranking and timestamp navigation turn selected media into a private search layer, with no product backend or account required.
04 / Consumer AI · iOS + API
A paid-report product path designed around confidence, trust and visible value.
05 / Game design · SpriteKit
A one-touch risk game where the safest move is never the most interesting one.
06 / Sales operations · Automation
Public business data, normalized into a human-controlled outreach queue.
07 / Automotive · Field systems
Opaque hardware became a decision-ready map before any risky move was considered.
The selected archive
Consumer products, deep technical systems, fast prototypes and careful launch work. The through-line is an appetite for hard problems—and a refusal to confuse motion with progress.
02 / Capabilities
Less relay race. More continuity from the first hard question to the last real-world check.
Turn a promising, messy idea into a sharp product thesis, a believable scope and a decision-ready roadmap.
↗02Design the core journey, interaction system and visual language around what the product actually needs to prove.
↗03Build native mobile products, AI-enabled systems and production-grade prototypes with the hard edges included.
↗04Connect QA, trust, commerce and release evidence so “it works” means more than a polished demo.
↗03 / Method
Find the real problem, the real user and the decision the product must make easier.
Move quickly from words to a working thing people can react to.
Test the risky paths, keep claims honest and turn feedback into evidence.
Leave behind a clearer product system—not a pile of disconnected deliverables.
04 / Free tool & field notes
A private release checker and practical frameworks for teams shipping native products and AI systems—built around evidence, not theatre.
Map build, device, privacy, StoreKit, TestFlight and App Store evidence. No project upload, login or email gate.
↗iOS QA & release · 9 minSeparate tests, builds, devices, commerce, distribution and real release proof.
↗Consumer AI · 8 minTurn model capability into visible value, clear uncertainty and meaningful human control.
↗05 / Common questions
The useful version of the early questions—before a brief becomes a specification.
Native iOS products, consumer AI experiences, local-intelligence systems, technically ambitious prototypes and the QA and launch systems around them.
Yes. Product direction, experience design, SwiftUI engineering, StoreKit, device QA, release evidence and App Store presentation can run as one connected engagement.
Yes. A focused engagement can own a risky product slice, clarify a stalled direction, harden a release path or add senior product and engineering continuity to an existing team.
No. The appropriate outcome can be a decision-ready prototype, a production-grade vertical slice or a launch-ready product. The proof standard is matched to the actual claim.
Send the messy version: the problem, the ambition, what already exists and the uncomfortable constraints. We begin by identifying the next decision that reduces the most risk.
Bring the ambition, the uncertainty and the uncomfortable constraints. We’ll find the clearest path through.
Start with a short brief